Property Centric Multifamily Blog
If you are serious about social media marketing, you have probably considered creating extra tabs on your Facebook page. You know about the business potential they carry—companies use separate Facebook tabs to create landing pages, interactive elements and special offers. But how do you go about doing it?
We recently explored the tab creation path and found a fast and easy way of doing it. Here it is in three steps:
Post by Property Centric.
Measuring the effectiveness of your website is clearly critical to your marketing plan . If it is not already, website analytics should become central to your marketing evaluation and planning. Knowing where people are coming from and what they are doing while on your site are clearly important. Tracking inbound visitors and finding the specific actions these visitors take can help you make decisions on advertising partners, keyword selection and more.
The attached article on B2B Magazine illustrates how Citrix Systems was able to identify that 80% of their registrations were derived from just FOUR keywords.
“UNEXPECTED INSIGHTS
Web analytics have provided some unexpected insights. For example, using NetInsight, Citrix found sponsored links from Google and Yahoo were most effective. Four keywords drove 80% of registrations. Interestingly, those four were “software forum,” “IT conference,” “network security seminar” and “software presentation,” Zykoski said. “This is not what we would have projected, which is why analytics is such a great vehicle to show you facts about what is really happening,” she said.
The company redesigned its landing pages and minisites for Synergy to highlight those terms and optimized the sites to funnel visitors through to registration.
Web analytics showed that online ads, specifically banners on industry sites, had the highest cost per registration, Zykoski said. “In one case we spent $20,000 on a campaign and only received one registration [attributable to it],” she said. Knowing the effectiveness of different campaigns enabled Citrix to increase registrations while maintaining or even reducing its marketing spending.”
View full article: http://www.btobonline.com/apps/pbcs.dll/article?AID=/20100308/FREE/303089998/1007/METRICS
Post by Property Centric.Renters able to easily save thousands on holiday purchases, thanks to partnership between Property Centric Search Marketing Solutions and Reward Media Group
Dec 10, 2009 – Philadelphia, PA - Just in time for the holiday shopping season, Property Centric, a leader in local search marketing, and Reward Media Group, the leader in online coupons, have partnered to save renters thousands of dollars by providing their users easy access to each other’s money-saving offers.
Renters visiting Property Centric local search engines can now browse and use Reward Media Group’s online coupons that provide discounts on local and national purchases. In addition, renters can print and redeem hundreds of coupons offered monthly.
“We want to provide consumers with easy access to superior savings on leading brands, both on and offline,” said Rob Remus, president of Property Centric. “By joining forces, Property Centric and Reward Media are able to deliver users the best of both savings sites—and just in time for the holiday shopping season.” “Reward Media Group is extremely excited to partner with Property Centric to offer great savings to consumers” said Nick Bettin, president of Reward Media Group
Property Centric has 45 local search sites across 30 of the nation’s largest markets serving more than 500,000 renters. With apartment residents looking for ways to save this holiday season and during the economic downturn, both companies expect this partnership to thrive now and in the future.
Bruce Clay Debunks Local Search Myths at PubCon 2009
Post by Greg Starr.
eMarketer released an interesting finding this week about web searchers using local search on the web. According to this article, nearly 4 in 10 local searches result in an in-person visit to the business they found online. An even higher number of searchers pick up the telephone following a local search to call the business. This is a remarkable result for local businesses seeking new customers and increased business volume. Listings in local search results and directories are clearly leading web visitors into action.
See the full study here.
Post by Property Centric.
How can multifamily executives use social media for their business? View the slides from the presentation presented to the Apartment Association of Greater Orlando by Greg Starr from Property Centric and Mike Whaling from 30 Lines on October 14, 2009.
Interesting renter data from MyNewPlace.com:
Faced with uncertain economic times, renters around the nation are saving money on their monthly housing costs by opting to split a 3-bedroom apartment rather than living alone in more expensive 1-bedroom apartments. MyNewPlace, one of the largest online apartment listing sites, recently conducted a survey of internal search data, which showed that the share of searches for 3-bedroom apartments made significant gains at the expense of 1-bedroom apartments since the beginning of 2008.Based on a sample of nearly 10 million searches for 1-, 2-, and 3-bedroom apartments that took place on MyNewPlace.com between January 2008 and June 2009, the percentage of searches for 3-bedroom apartments consistently increased each quarter…(Read More)
Post by Greg Starr.Excerpted from SearchEngineLand.com: How To Choose Content Management Systems For SEO
Nowadays, a great many websites are powered by a content management system (CMS) along with a back-end database. And for good reason. It’s too unwieldy to code HTML on a page-by-page basis, as you expand your content offerings to the thousands or tens of thousands of pages (and beyond). Content managements systems to the rescue! But there can be downsides too.
My biggest gripe with the content management systems of today is their lack of SEO features. And I’m not talking about meta keywords, which are a complete waste of time.
I’m patiently waiting for the day when a CMS-based site can rival static HTML sites…(Read More)
Post by Property Centric.Get rid of the click as the de facto standard to measure the success of an online campaign. It’s outdated and doesn’t represent real success. So says Gian Fulgoni, chairman and co-founder of comScore, at the MediaPost OMMA Metrics & Measurement conference in San Francisco, Calif., Friday.
In the keynote, Fulgoni told attendees the Internet is far more successful in increasing sales. And it may be the most measurable medium, but not everything measurable matters.
So, what now? Fulgoni says advertisers and marketers need to forget the click, focus on the sales impact on campaigns and conduct post-buy analysis. They also need to realize that display ads help search advertising succeed and vice versa. Don’t forget the power of creative display ads. Online branding campaigns can be effective. Internet advertising has had an impact on retail that is on par with television.
Advertisers and marketers just want some type of metrics that show the online campaign reaches the demographics and promised target segments. Fulgoni says that in any new medium, it’s easy to make promises that exceed the ability of the technology. And to some degree, Internet advertising has done that. “One problem is, it’s too easy to exaggerate the promises and claims that can be delivered,” he says.
Fulgoni believes the industry has failed to eliminate the click as…(Read more)
Post by Property Centric.Spend Local–Online - Entrepreneur.com
Reach a younger, hipper market for a fraction of the cost of traditional advertising.
Ed Delia’s firm, Delia Associates, helps small businesses get local results online by looking for high-traffic properties that have areas of regional focus. “Start searching for local businesses on some of these sites and see whether they have a lot of them listed,” he suggests. “Having a depth of businesses and reviews means that people are looking at the site.” Delia often steers his clients to properties like Yahoo Local, MerchantCircle, Insider Pages and Angie’s List, depending on the type of business. He also likes to test the websites of local print publications, since readers often view their favorite local newspapers and magazines online, and those ads are generally cheaper than their print counterparts.
The strategy is working for Petrakis and Lolas: Even in a down economy, the restaurant’s business is up by about 30 percent and is expected to rack up $1.5 million in sales this year.
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