John Mitchell of Property Centric discusses the custom local search engine solution for multifamily owners and managers during the Apartment Internet Marketing Conference.

Post by Greg Starr.

An Apartments.com survey of 2,000 respondents provides intriguing insight into the psyche of American families. With foreclosure on the rise, it would seem that more homeowners are turning to apartment rentals out of necessity. But this study shows that the majority are choosing renting over ownerships due to affordability and a preferred lifestyle package associated with renting.

The features most favored by renters are a maintenance-free lifestyle, flexibility, access to apartment amenities, prime neighborhood locations also help. The freedom to move when employment changes is a very important feature, particularly with increased uncertainty in the economy.
It also seems that once someone chooses to rent over buy, there’s a very good chance they will remain a renter. Nearly 70% of respondents have always rented and around 37% have rented for 10 years or more.

Post by David Gosse.