eMarketer released an interesting finding this week about web searchers using local search on the web. According to this article, nearly 4 in 10 local searches result in an in-person visit to the business they found online. An even higher number of searchers pick up the telephone following a local search to call the business. This is a remarkable result for local businesses seeking new customers and increased business volume. Listings in local search results and directories are clearly leading web visitors into action.

See the full study here.

Post by Property Centric.

How can multifamily executives use social media for their business? View the slides from the presentation presented to the Apartment Association of Greater Orlando by Greg Starr from Property Centric and Mike Whaling from 30 Lines on October 14, 2009.

Post by Property Centric.

Interesting renter data from MyNewPlace.com:

Faced with uncertain economic times, renters around the nation are saving money on their monthly housing costs by opting to split a 3-bedroom apartment rather than living alone in more expensive 1-bedroom apartments. MyNewPlace, one of the largest online apartment listing sites, recently conducted a survey of internal search data, which showed that the share of searches for 3-bedroom apartments made significant gains at the expense of 1-bedroom apartments since the beginning of 2008.Based on a sample of nearly 10 million searches for 1-, 2-, and 3-bedroom apartments that took place on MyNewPlace.com between January 2008 and June 2009, the percentage of searches for 3-bedroom apartments consistently increased each quarter…(Read More)

Post by Greg Starr.